Eric Barie has joined AVI-SPL as its senior vice president of marketing, aiming to spearhead the development and implementation of the company’s B2B marketing strategy.
In this new role, Eric will aim to drive growth and strengthen AVI-SPL’s position in digital enablement systems, taking on the role with more than 20 years of experience in B2B marketing and sales.
Dale Bottcher, EVP of sales and marketing, AVI-SPL, told us “Eric’s deep experience, innovative approach, and collaborative leadership make him an outstanding addition to AVI-SPL. His leadership will play a crucial role in ensuring our marketing efforts align seamlessly with our sales initiatives and long-term growth objectives. We are thrilled to welcome Eric to the team.”
He will focus on aligning AVI-SPL’s sales and marketing efforts with the company’s short and long-term growth plans, creating a cohesive and unified marketing strategy to support AVI-SPL’s market footprint on a global scale.
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