FRAMEN has partnered with VIOOH to launch advanced digital advertising screens in co-working spaces across Australia.
By joining forces with VIOOH, FRAMEN say they are well-positioned to offer Australian advertisers a powerful programmatic solution that seamlessly integrates into omnichannel strategies. FRAMEN’s new network of DOOH screens spans high-traffic locations across Australia’s major cities, allowing brands to interact with consumers in some of the country’s most dynamic, high-footfall areas.
“We’re excited to expand FRAMEN’s footprint into Australia, working with VIOOH to bring a new era of targeted, real-time advertising to the market,” said Dimitri Gartner, CEO of FRAMEN. “Our network in Australia stretches from Brisbane to Sydney, Melbourne, and Perth, with more growth on the horizon. At FRAMEN, we specialise in programmatic DOOH advertising in indoor environments such as coworking spaces, hotels, and gyms. This collaboration opens up significant opportunities for brands to connect with professionals in dynamic and influential spaces, and we’re proud to launch with such a premium partner as Virgin Australia via the Yahoo DSP.”
The first campaign, featuring airline Virgin Australia, ran in prime locations across Brisbane, Sydney, Perth and Melbourne.
Gavin Wilson, Chief Customer and Revenue Officer at VIOOH said “Our ever-increasing global footprint, powered by strategic partnerships like this one with FRAMEN, is giving even more advertisers access to VIOOH’s programmatic DOOH capabilities. Our recent State of the Nation report showed that Australian marketers are focussing more than ever on prDOOH advertising, with investments projected to increase by an average of 28% over the next 18 months. By partnering with FRAMEN, we’re enabling advertisers, both within the local market as well as overseas, to leverage data-driven targeting and real-time optimisation in some of Australia’s most sought-after high-footfall locations”.
Virgin Australia was the first major brand to take advantage of FRAMEN and VIOOH’s partnership. The Virgin Australia campaign ran across premium digital screens in some of Australia’s most bustling cities, including Brisbane, Sydney, Perth, and Melbourne.
The campaign offered travellers and commuters a vibrant, engaging reminder of Virgin Australia’s Business Flyer product, presenting an exceptional opportunity to connect with audiences during their daily routines. The screens’ strategic placements in high-traffic areas ensured that Virgin Australia’s message resonated with the target audience at precisely the right time and place, boosting engagement and brand recall.
FRAMEN’s partnership with VIOOH marks just the beginning of FRAMEN’s plans for growth in the Australian market. With additional screens and enhanced data-driven capabilities on the horizon, FRAMEN is dedicated to building a far-reaching DOOH network that helps brands connect meaningfully with consumers across Australia.
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