Kent Cawthorne Joins @PSNI_AV

Andrew Neale

PSNI Global Alliance, the world’s largest network of leading technology integrators and service providers, has announced the appointment of Kent Cawthorne as Vendor Program Manager.

With nearly 40 years of experience in the audio-visual industry, Cawthorne brings a wealth of expertise in sales, marketing, and business development, having worked with industry leaders such as Sony, Kramer, and Legrand AV.

In his new role, he will work closely with PSNI’s Director of Vendor Programs, Tom Roberts, to oversee and enhance the Preferred Vendor Partner (PVP) program. He will focus on building and strengthening relationships between leading technology manufacturers and PSNI’s global network of Certified Solution Providers (CSPs). His leadership will ensure that the program continues to provide unmatched value to integrators, equipping them with top-tier solutions and support across more than 65 countries. By fostering collaboration and aligning vendor strategies with integrators’ needs, Cawthorne will help drive innovation and growth within the PSNI ecosystem.

PSNI’s Preferred Vendor Partner program remains central to the Alliance’s strategy, enabling leading manufacturers to collaborate with PSNI’s Certified Solution Providers to deliver innovative, high-quality solutions across the globe. The appointment of Kent Cawthorne underscores PSNI’s commitment to continued growth, enhancing the value it offers to both its vendor partners and CSPs.


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