Creative Realities, Inc. has launched AdLogic CPM+, a new campaign planning and management platform with programmatic functionality designed for in-store retail media networks. This solution offers integration and flexibility, enabling advertisers and publishers to plan, manage, and optimize campaigns within a unified AdTech stack.
AdLogic CPM+ addresses the growing demand for sophisticated in-store retail media networks by tackling challenges related to campaign performance, cost-efficiency, and scalability. In conjunction with CRI’s existing platforms, AdLogic CPM+ combines programmatic capabilities with a self-serve interface that simplifies campaign execution, enhances targeting precision, and eliminates unnecessary intermediation fees.
“Retail Media Networks are transforming the advertising landscape, and AdLogic CPM+ represents a significant advancement for brands aiming to maximize their in-store advertising and promotional ROI,” said Rick Mills, CEO of CRI. “By providing an integrated, end-to-end solution—from infrastructure deployment to advanced campaign management and direct demand-side access—we’re equipping publishers and advertisers with the tools they need to deliver targeted, high-performing campaigns at significantly reduced costs and operational complexity.”
AdLogic CPM+ integrates with CRI’s established AdLogicTM ad-serving platform and CMS systems, including ReflectView. This integration enables publishers to manage inventory, automate workflows, and target audiences with precision—all from a single interface, reducing the complexity of managing digital ad campaigns while offering publishers greater control over their inventory.
“We’re not just offering another platform—we’re delivering a solution that addresses complexity, reduces costs, and drives measurable results,” said George Sautter, Chief Strategy Officer and Head of Corporate Development at CRI. “The CRI Retail Media Network product suite unlocks new use cases and brings together the tools and capabilities publishers need to capitalize on their media assets with specific playbooks for incremental revenue streams.”
Creative Realities will debut AdLogic CPM+ and exhibit its in-store retail media solutions at the National Retail Federation (NRF) 2025: Retail’s Big Show at the Jacob Javits Center in New York from January 12-14, 2025, Booth #411.
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