Adrian J Cotterill, Editor-in-Chief
The next in the Research, Retail and Tech series of webinars from the DPAA takes place January 15 and is on the really cool topic of social and digital out of home advertising.
The DPAA will welcome Max Veriter, Head of Product at Glooh.
The session will explore how to make DOOH more accessible to digital marketing teams by enabling them to easily extend their social media campaigns into the physical world. The concept simplifies the transition from social to DOOH content while maintaining the agility expected by digital marketers.
Case studies and metrics that align with digital KPIs will be shared and Glooh will talk about the new brands that have entered the DOOH space as a result.
It’s a members only webinar so please get in touch with your DPAA representative for more information and to register.
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