Adrian J Cotterill, Editor-in-Chief
Hernán Estrada has joined Latcom – Worldcom OOH as Global General Manager. He will lead the organization towards consolidation and expansion in key international markets.
Valentín Bueno, Global CEO of Latcom – Worldcom told us “Hernán’s appointment is a fundamental step in strengthening our global presence and consolidating our leadership in the OOH market. His background and ability to lead multicultural teams will be key to our mission of providing innovative and effective solutions to our clients worldwide.”
Hernán holds a Bachelor’s degree in Advertising from Universidad del Salvador and a Bachelor’s degree in Marketing from the Escuela Argentina de Negocios. He also earned an MBA from the University of Miami and is well known for his ability to lead multicultural teams.
With more than 25 years of experience, he has held strategic positions in advertising, media and entertainment companies. During his time at The Walt Disney Company, he led complex organizational transformations and managed large-scale integrations, such as the Disney-Fox merger in Europe and Latin America. In his roles based in markets such as the United States, England and Brazil, he was able to achieve significant impact on income, leadership and competitiveness, with great capacity to adapt to different cultural and market contexts.
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