Broadsign Jul 2024 lead

Stroeer Considers Selling Its #OOH Business

Adrian J Cotterill, Editor-in-Chief

Late last week, Bloomberg News reported that Stroeer is thinking about a potential four billion euros sale of its ‘billboard unit’.

It said that Stroeer is working with advisers and has received interest for its billboard unit from private equity firms including Hellman & Friedman and KKR.

Other buyout firms such as CVC Capital Partners and EQT AB had previously considered deals related to Stroeer, the report added.

Stroeer did not immediately respond to a request for comment. Hellman & Friedman and KKR declined to comment.


Leave a Reply

 
Broadsign Jul 2024 skys
NDA JCD OOH Awards 2025 skys
Screenfeed University

stats