#ISE2025 Sonos Largest Trade Show Booth Ever

Adrian J Cotterill, Editor-in-Chief

Perhaps Sonos think they have something to prove? Their booth at #ISE2025 is five times the space of its ISE exhibition space last year.

The Sonos area will be dedicated to commercial, architectural and home theatre audio markets with a training section on site. New product highlights will include Era 100 Pro, the Arc Ultra soundbar featuring Sonos’ new Sound Motion technology.

  • On show for the first time at ISE is the Era 100 Pro, a professional speaker. With Power over Ethernet, Era 100 Pro simplifies the installation process for professionals by eliminating the cost and complexities of having to install AC mains at each speaker location. A dedicated commercial space will showcase Era 100 Pro mounted in different layouts using the versatile Era 100 Pro Surface Mount, which enables installation in any orientation.
  • A separate speakeasy room will also feature six Era 100 Pro units mounted on the walls and ceiling, highlighting its professional features as well as zones, which allows users to configure speakers together into a predictable, unified entity to control larger scale installations. Era 100 Pro speakers will also be mounted in the café bar area to provide background audio.

Dunja LaRosa, chief revenue officer at Sonos, said “We’re shaping the future of audio for every space—and our expanded presence at ISE 2025 further underscores our commitment to serving the commercial audio market. Sonos continues to invest in creating simple, holistic solutions across hardware, control and content to meet the reliability, flexibility and efficiency needs of professional installers and their clients.”

Visitors can also attend daily Sonos professional training courses covering Era 100 Pro, Arc Ultra and Sub 4, Intro to Sonos, Networking and Partnerships.

Sonos upset loyal customers last year with a botched overhaul of the app used to control its wireless speakers. Sonos Chief Executive Patrick Spence stepped down earlier this week and left the company’s board in a shake-up that comes as the wireless speaker maker tries to win back the trust of its customers.

Don’t feel sorry for Patrick though, he led Sonos for eight years, will be employed with the company until June 30 and receive a cash severance payment of USD 1.9 million.

Tom Conrad, a longtime Sonos board member, will serve as the interim chief executive.


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