Adrian J Cotterill, Editor-in-Chief
DIRECTV Advertising, a leader in premium video entertainment and advertising innovation, has announced plans to launch a dedicated out-of-home network, DIRECTV Remote.
DIRECTV is now bringing its TV video expertise beyond the traditional household to serve premium ad experiences to audiences on the go. DIRECTV Advertising will be activating video ads across the DIRECTV footprint in commercial establishments, hotels, planes, and small businesses.
They claim that this will make DIRECTV Advertising the first MVPD (Multichannel Video Programming Distributor) to offer dynamic ad insertion into in-flight TV programming, furthering DIRECTV’s mission to be the seamless TV solution that engages audiences and helps brands connect with their consumers.
Amy Leifer, chief advertising sales officer at DIRECTV Advertising told us “DIRECTV has always been in the business of delivering the right message to the right audience at the right time. But as Live TV viewing shifts beyond the traditional household, we have to think differently about how we define the ‘right place’. DIRECTV Remote will give marketers the ability to tell their brand’s story through premium video, embarking on a journey to reach audiences without walls, while driving tangible business results.”
DIRECTV Remote aims to drive better outcomes for advertisers and maximize their potential to reach both existing DIRECTV subscribers and incremental audiences. DIRECTV Advertising is currently in market with Starcom, and Best Buy as the first partner to advertise beginning this week.
“As the advertising landscape becomes increasingly omnichannel, the line between online and offline continues to blur,” said Alyssa Kelly, SVP, Strategy and Planning at Starcom. “OOH is no longer just a standalone tactic—it’s a critical component of comprehensive media strategies that drive results. We’re thrilled to collaborate with DIRECTV and Best Buy on this innovative initiative, enabling our clients to unlock new opportunities for engagement and impact.”
Marketers will be able to access DIRECTV’s premium video inventory across diverse venues—including hotels, planes, and small businesses—through both managed service options and programmatic buying solutions, ensuring flexibility and precision in ad delivery.
Follow DailyDOOH