Adrian J Cotterill, Editor-in-Chief
SheerLuxe, a UK premier luxury lifestyle brand, has announced a new partnership with C-Screens to bring SheerLuxe’s engaging, premium content to C-Screens’ high-traffic retail locations across the UK.
The collaboration will see SheerLuxe’s curated editorial and video content showcased on C-Screens’ large-format screens, offering an immersive and visually striking experience for shoppers in key retail destinations such as Lakeside and MetroCentre.
“We’re thrilled to be working with SheerLuxe to bring their fresh, dynamic content to our screens,” said Steve Chambers, CCO at C-Screens. “Our goal is to entertain, inspire, and captivate visitors in retail environments, and SheerLuxe’s engaging content perfectly aligns with our mission to enhance the out-of-home media experience for audiences. For advertisers, this partnership offers a unique opportunity to reach a premium, fashion-conscious audience at key moments during their retail journey. The immersive, high-impact content on our screens provides brands with a powerful platform to connect with consumers in ways that drive brand visibility, engagement, and, ultimately, purchase decisions.”
This project adds to existing premium content partnerships that C-Screens hold with brands such as TikTok and Lounges.TV, which entertain and inspire retail site visitors as well as providing a compelling opportunity for advertisers seeking to connect with a luxury-focused audience in high-footfall retail environments.
“Partnering with C-Screens in these premium retail environments allows us to bring our curated content to an audience seeking style and inspiration. By expanding our presence into dynamic and high-traffic locations, we’re able to reach new audiences and create a new experience that goes beyond the computer or mobile screen – immersing them in content that enhances their lifestyles.” said Mia Luckie, Marketing Director at SheerLuxe.
One campaign is already live and will continue across C-Screens’ out-of-home network in the UK, providing SheerLuxe with ongoing exposure in premium retail environments, alongside the opportunity to connect with a younger, predominantly female audience.
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