DailyDOOH

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today has announced that February’s DPAA Research & Tech webinar will take a look at header bidding and DOOH.

Header bidding revolutionized display and video programmatic advertising, helping publishers increase yield and maximize revenue. The header bidding revolution is coming to DOOH via the release of Prebid’s DOOH adapter technology. Hear from DOOH leaders within Prebid, on the development of this new technology, how it works and what it means for the DOOH marketplace.

Special Guests include Mina Naguib, CTO, Hivestack by Perion and Nitin Shriram, CTO, Intersection.

Hivestack CTO Mina was appointed as Chairman of Prebid’s DOOH Taskforce back in October 2022, its purpose being to enhance the Prebid framework with DOOH support.

Boosting DOOH Revenue with Header Bidding
Feb 5, 11am ET, 4pm GMT

This is a DPAA members only webinar, for information and registration link, please contact your DPAA representative.

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This entry was posted on Thursday, January 23rd, 2025 at 11:29 @520 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.