Adrian J Cotterill, Editor-in-Chief
The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced a milestone of measuring all major out-of-home advertising residential and commercial elevator networks within the Canadian OOH industry.
Vertical Impression is the most recent out-of-home media owner with office and residential elevator networks to become a member of COMMB. With their network of 2,221 screens in residential and commercial buildings, Vertical Impression provides advertisers with access to hard-to-reach audiences through strategic screen placement and advanced analytics, reaching people where they live, work, and spend. The Vertical Impression addition to the COMMB membership roster is one that officially marks this exciting achievement for COMMB.
Adam Butterworth, COMMB’s Interim President has acknowledged this achievement as a significant milestone and told us “At COMMB, we are continuously striving to enhance and expand our measurement and methodology. It’s with pride that we announce that we have reached a new milestone; all prominent residential and commercial elevator networks within the Canadian OOH sector are now COMMB measured, and all the associated media owners within this sector are COMMB members This milestone reflects the value place-based OOH companies see in COMMB and highlights our ongoing advancements in measurement and methodology.”
Additional residential and commercial elevator networks that are currently COMMB measured
and verified also include Pattison, Captivate, UB Media and IHN Media.
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