Adrian J Cotterill, Editor-in-Chief
Orisha ADgency, a leading media agency in France specializing in Digital Out-of-Home and digital point-of-sale advertising and part of Orisha Retail Shops, has partnered with Cedara, the Carbon Intelligence Platform, to develop a sustainability solution for ADgency’s network of advertisers and retailers. As one of the first French DOOH agencies to integrate Cedara’s carbon measurement platform, Orisha ADgency is pioneering sustainability efforts in the DOOH and broader advertising industry.
Cedara’s end-to-end sustainability platform will enable Orisha ADgency to calculate the carbon emissions associated with both its own operations and all of its DOOH media, helping advertisers implement emissions reduction strategies and develop customized compensation strategies through investments in third-party verified, high-quality carbon removal and avoidance projects.
“As digital and programmatic out-of-home advertising continues to grow, ensuring sustainability remains a top priority,” said Vincent Coulet, Executive Director of Orisha Retail Shops. “By leveraging Cedara’s technology, we will provide our clients with the tools to measure, manage, and mitigate their carbon footprint, ensuring a more responsible and sustainable future for advertising.”
Working with Cedara, Orisha ADgency will adhere to global industry standards for carbon measurement, including the Greenhouse Gas (GHG) Protocol and Ad Net Zero’s Global Media Sustainability Framework. ADgency will drive environmental impact across its network of over 11,000 digital screens in over 9000 local shops across France.
“The DOOH sector presents a unique opportunity to drive meaningful change in sustainability practices,” said Andrea Caporlingua, VP of Sales, France & Belgium at Cedara. “We are excited to work with Orisha ADgency to equip the industry with the tools needed to reduce emissions and move toward a net-zero future.”
Founded in October 2007, Orisha ADgency has an inventory of over 11,000 screens in local stores and more than 28 million visits per week in their network, ADgency markets advertising space that positions it today as one of the leaders in DOOH in France.
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