Adrian J Cotterill, Editor-in-Chief
As part of its latest drive to recruit early years educators, the UK Department for Education has worked with Posterscope and Omnigov to trial new (to them) out of homeformats for the first time, including LED bus supersides and dynamic OOH across multiple environments, to reach potential candidates on high streets and transport hubs.
The ‘Do Something Big’ campaign is live until March 10 and is running across outdoor Roadside, Malls, Rail and London Underground, as well as POS and cinema, through multiple media owners including Global Clear Channel, JCDecaux, Boomerang and KBH Group.
Part of a major new national campaign, the OOH features multiple creative executions, designed by Havas, which showcase the rewarding and joyful nature of working with children, and are aligned with not only the environment, but also the day of the week and time of day.
Posterscope is the UK’s leading Out-of-Home media agency. We have a deep understanding of what people think, feel, and do out of the home, making us experts in reaching and influencing audiences in the physical world.
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