Framestore, the award-winning creative studio renowned for its expertise in post-production visual storytelling, announced the official launch of its new state-of-the-art digital signage platform, LUX, offering reliable, bespoke signage solutions designed to transform brand engagement and audience interaction.
LUX delivers high-quality visuals, seamless third-party data integration, and a centralized content management system (CMS) using the AWS cloud platform, setting a new benchmark for digital signage. The user-friendly CMS makes it simple to update and manage content across multiple displays from a single platform and easy customization of content enables clients to tailor messages, advertisements, or information to specific audiences or events in various commerce settings.
Key capabilities of the upgraded platform, LUX, include in-house designed data visualizations, branded templates for content sharing (wayfinding, events, weather, social media, etc.), seamless integration of third-party data sources and APIs, higher security and reliability leveraging Amazon Web Services and a client-driven roadmap which ensures features and updates are continuously aligned with customer needs.
“This new product stands out because of its content-oriented approach,” says Jonny Dixon, Head of Production for Digital Signage at Framestore. “We’ve designed an intuitive CMS interface that allows for easy customization and ensures brands can deliver tailored messages with precision. The platform’s adaptability, driven by client feedback and the latest technological innovations, makes it a game-changer in the industry. Our years of experience in the field, coupled with extensive client consultation, led us to redesign our CMS architecture from the ground up. The result is a platform built on Amazon AWS infrastructure that is as reliable as it is innovative.”
With decades of pioneering experience in creating exceptional digital imagery and developing innovative technology, Framestore added signage to its capability solutions and roster of 3000 artists, producers, designers, developers and global support team in 2012. Since having delivered world-class out of home display and digital signage solutions for clients such as Morgan Stanley, Hudson Yards, the Tate Modern and the London Stock Exchange with previous signage platforms.
With LUX, Framestore is poised to transform how brands communicate with audiences by offering a seamless blend of creativity, interactivity, and advanced technology, backed by a commitment to continual improvement and customer-focused solutions.
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