Adrian J Cotterill, Editor-in-Chief
JCDecaux Dubai has announced the launch of JCDecaux Play+, an exclusive programmatic digital out-of-home solution tailored to redefine advertising landscape across the GCC region, starting with an impactful debut in the vibrant and dynamic environment of Dubai International Airport.
This initiative builds on the group’s extensive global expertise in implementing successful pDOOH solutions over 24 countries.
From February 2025, JCDecaux Play+ will introduce programmatic capabilities across 378 premium digital screens at Dubai International Airport, providing a unique and powerful platform for brands to engage with a diverse and international audience populating DXB Departures and Arrivals.
This Exclusive pDOOH Solution will empower advertisers by leveraging exclusive data insights to enhance their reach and resonance with travelers in this dynamic international hub.
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