Adrian J Cotterill, Editor-in-Chief
Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, announced this week the appointment of Stephen Yap as the Company’s new Chief Revenue Officer.
As a 17-year veteran of Google, he was responsible for developing, launching, and commercializing Google’s platforms business and led its sales and operations for over seven years. He also founded Google’s data and measurement platforms business, starting with Google Analytics Premium. Over seven years of leading this business, Stephen was responsible for global sales, business development, and commercializing Google Tag Manager, Audience Center, Data Studio, and attribution solutions. Previously, Yap worked as a Director of Sales at DoubleClick and holds a B.A. in Psychology from Boston College.
Tal Jacobson, Perion’s CEO, told us “As Perion is transforming into a Marketing and advertising platform company, I cannot think of a better qualified person to lead our commercial efforts worldwide than Stephen. He brings a wealth of expertise from his time at Google, where he worked directly on its industry-leading marketing platforms, focusing on global strategy, adoption, and growth with brands and agencies worldwide.”
Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across all major digital channels. We are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels.
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