Adrian J Cotterill, Editor-in-Chief
Intersection, an experience-driven out-of-home media and technology company has announced a partnership with Lyft, to manage advertising sales at over 1,800 Citi Bike station locations across New York City.
“We’re thrilled to partner with Lyft and add Citi Bike stations to our NYC portfolio,” said Chris Grosso, Intersection’s CEO. “This partnership solidifies Intersection as the leading media solution for reaching New Yorkers at scale. Together, we’re creating more opportunities for brands to connect with consumers across the city’s most iconic and high-traffic locations.”
The addition of Lyft’s NYC bikeshare inventory adds to Intersection’s existing portfolio of street-level, transit and place-based out-of-home media across New York City. Citi Bike panels reach consumers at street level, throughout their daily journey, and often when they are making purchasing decisions. Citi Bike inventory will not only provide marketwide coverage for advertisers, but also offers an even deeper opportunity to target specific locations and audiences— in tandem with existing portfolio assets, which include LinkNYC, Taxi Tops, light pole banners, and iconic locations like Penn Station, Hudson Yards, and PATH’s World Trade Center and Herald Square stations.
When added together, Intersection’s network reaches 92% of New Yorkers nearly 30 times per day.
Intersection’s media network also extends across the top U.S. media markets – Chicago, Los Angeles, Philadelphia, Atlanta, Boston and San Francisco – in addition to other major regions such as Austin, Charlotte, New Jersey, Minneapolis, Pittsburgh, Portland and more. In all, Intersection’s network reaches more than 60 million people through more than 600,000 digital and static assets nationwide.
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