Adrian J Cotterill, Editor-in-Chief
JOLT has partnered with Vauxhall to launch a ground-breaking campaign in London, showcasing how Digital Out-of-Home combined with In-app advertising can transform brand engagement with electric vehicle (EV) drivers.
The month-long partnership, running from February 3 to March 2, 2025, offers Vauxhall electric and plug-in hybrid vehicle drivers FREE charging across over 40 JOLT EV units in London.
James Taylor, Managing Director, Vauxhall, told us “Access to on-street charging continues to be a hot topic to ensure the UK can continue along its electrification journey. In partnership with JOLT, Vauxhall is continuing to support electric vehicle drivers, offering free charging for any Vauxhall electric vehicle customer visiting a JOLT unit. We’re committed to electrifying Britain and look forward to seeing even more innovative on-street charging solutions for drivers to make their day-to-day journeys.”
Vauxhall’s latest campaign uses JOLT’s high-impact DOOH network to engage EV drivers and urban audiences across London. Promoting the Grandland Electric launch and free charging offer, it reaches eco-conscious consumers in high-footfall areas while connecting with EV drivers at the perfect moment—when charging and vehicle is top of mind. In-app advertising extends engagement beyond the charge, reinforcing brand awareness and driving consideration and action in a highly contextual setting. By leveraging JOLT’s dual audience—urban passersby and engaged EV drivers—Vauxhall ensures maximum reach and relevance.
JOLT’s unique model combines fast-charging technology with high-impact advertising, enabling brands to engage with environmentally conscious consumers at key moments during their EV journeys. Strategically located in high-traffic urban areas, JOLT’s digital 6 sheet network offer a prime platform for hyper-targeted, dynamic campaigns.
Gino Cettina, JOLT’s UK Sales Director, said: “JOLT’s infrastructure isn’t just functional—it’s a creative and data-driven advertising pioneer. This partnership with Vauxhall highlights how brands can deliver tangible benefits to consumers by creating meaningful connections.”
The collaboration also utilises JOLT’s in-app advertising platform, which delivers first-party insights and analytics to advertisers. These anonymised insights help brands tailor campaigns that resonate with JOLT’s highly engaged EV driving audience.
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