Adrian J Cotterill, Editor-in-Chief
The shortlist for JCDecaux UK’s Programmatic DOOH Live Awards 2025 has been annouced. The Awards which recognise the continued evolution of programmatic digital out-of-home (pDOOH) were free-to-enter and aim to highlight the most innovative, creative, and effective DOOH campaigns from across the UK over the past year.
A judging panel of ad industry experts gathered recently to create this shortlist from more than 50 high-quality entries across the awards’ eight categories.
The shortlisted companies will be invited to present their entries in front of a live audience at the JCDecaux Programmatic DOOH Live Awards 2025 on May 1, 2025 in Central London.
The shortlisted entries are as follows:
Best Use of Traditional and pDOOH
Journey Further and La Redoute
Talon, OMD UK, and McDonald’s
Best Use of pDOOH and Mobile
Hawk (an Azerion company), the7stars x Prospero, and FreeNow
Blis, EssenceMediacom UK, and DFS
Talon, OMD UK, and McDonald’s
Best Integrated pDOOH Campaign
Wavemaker UK, The Trade Desk, and Danone – Actimel
GroupM UK, Wavemaker UK, DOOH.com, adam&eveDDB, On Device, and Eurostar
StackAdapt, Somebody Digital, and Ramsbury
Wavemaker UK, GroupM UK, DOOH.com, Global, The Trade Desk, and Danone – Volvic
Wavemaker UK, Blis, and Danone – Alpro
Best Use of Data
Hawk (an Azerion company), Captify, EssenceMediacom UK, and Tombola
Yahoo, i-Media, and Holiday Inn
Skyrise, CNS, and Flagstone
Best Use of Dynamic Creative Optimisation
GroupM UK, EssenceMediacom UK, DOOH.com, On Device, and TUI
Scoota and The Ivy
Best Use of Brand Measurement
Blis, EssenceMediacom UK, and DFS
GroupM UK, EssenceMediacom UK, DOOH.com, On Device, and TUI
Best Use of Performance Measurement
Scoota and The Ivy
StackAdapt and Wasabi
Skyrise, CNS, and Flagstone
Best Multi-Market Campaign
Journey Further, and oneworld
Vistar Media and Rituals
NDA’s editor Justin Pearse told us “Although this is only the second year of the JCDecaux Programmatic DOOH Live Awards, we received dozens of fantastic entries for consideration. The selected shortlist represents some of the UK’s most innovative and effective campaigns over the past year; campaigns that have truly leveraged the capabilities of programmatic DOOH as a format.”
Unlike traditional advertising awards, The Programmatic DOOH Live Awards 2025 will be judged live in front of an audience at an interactive event in London. An expert panel of industry leaders will assess the campaigns, while the audience will also have the opportunity to vote on the most compelling and innovative work. Additionally, the public will play a role in determining the winner of the People’s Choice Award.
To register to attend the JCDecaux Programmatic DOOH Live Awards 2025, click here.
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