LIVE BOARD, INC. and OOH TRACE, an independent platform for real-time, Poof-of-Posting/Proof-of-Play verification of outdoor advertising creative campaigns, developed by Carlos Viladevall, ex. CEO, Posterscope Spain, has successfully completed a system trial to enhance the reliability and transparency of DOOH advertising.
As the demand for accountability in digital and DOOH advertising grows, advertisers and agencies seek greater assurance that their ads are delivered as intended. To meet this need, LIVE BOARD collaborated with OOH TRACE in 2024 to verify DOOH ad delivery through a cutting-edge system trial.
In this trial, LIVE BOARD embedded verification tags in creative assets displayed on its outdoor screens. OOH TRACE’s advanced system then tracked and validated each instance of ad delivery, ensuring accuracy and compliance with industry standards.
This milestone allows LIVE BOARD to offer independent, third-party verification, reinforcing trust among advertisers and agencies while elevating the credibility of DOOH advertising.
Currently LIVE BOARD has over 64,500 screens and continues to expand the network with not only its owned and operated, but also aggregating screens from partners across the nation.
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