DailyDOOH

Adrian J Cotterill, Editor-in-Chief

The next DPAA Research, Retail & Tech webinar will take place on Wednesday March 5 (8amPT/11amET/4pmGMT) and will focus on How Context and Location Can Drive New OOH Revenues in an Omnichannel World.

Nigel Clarkson, Global Chief Revenue Officer, Tap Tap Digital, a global omni-channel DSP with a long history of mobile and location-driven campaigns, will discuss how using data signals such as location and context are a perfect fit for OOH.

The session will explain how both media buyers and sellers can benefit from leaning into readily available data sets to grow OOH revenues. Learn from actual cases how a digital DSP has leaned into OOH bringing digital dollars to the channel. This is a DPAA members-only webinar, reach out to your DPAA representative for registration information.

Research, Retail & Tech
Wednesday March 5, 8amPT/11amET/4pm GMT

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