Australian Venue Co. has debuted new technology partnerships with Zitcha, Mercato, and Perion aimed at enhancing its Retail Media Network, known as AVC experience+.
Australian Venue Co, is a prominent hospitality operator in Australia and New Zealand and manages 238 venues across Australia. The company attracts approximately 15 million consumers annually and has access to six million first-party customer profiles.
Zitcha will focus on streamlining and unifying off-site inventory management, planning, buying, and campaign operations. This will enable a self-service model for advertisers, potentially simplifying the process of engaging with AVC’s extensive consumer base.
Mercato has been designated as the exclusive provider of in-venue bar screens. The company plans to complete a nationwide rollout of high-impact screens by the end of February. Currently, over 450 screens are active across AVC’s network, offering on-premise targeting opportunities for advertisers.
CEO of Mercato, Vanessa Rob, told us “Australian Venue Co. are true pioneers as the first hospitality group to invest in small on-bar screen format to capture attention at the point of sale. This investment will mean that advertisers get the most bang for their buck.”
Perion, will work on connecting Australian Venue Co.’s in-venue screens to a number of broader digital ecosystems. This is expected to enhance programmatic capabilities and commercial opportunities, allowing for a more integrated advertising approach.
Head of Retail Media at Australian Venue Co. Uno de Waal, said “The addition of these partners marks a pivotal step forward for AVC experience+, transforming it into a fully digitised, self-service retail media network that guarantees a great experience for both our advertising partners and patrons.”
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