Motio Limited (ASX:MXO) today posted its strongest first half financial results, including record revenue and Cash EBITDA, of the back off its execution of a consolidation strategy focused on monetising existing networks, introducing sustainable cost reduction measures and widening its revenue streams.
The company said the positive July 1 to December 31 financials – the fifth consecutive first half of the company delivery growth – marks a positive new chapter for the company as advertisers realise the unique and powerful proposition of the network, which brings together the best elements of out of home, digital and video.
Highlights:
• Revenue for the first half was a record $5.3 million – up 44 per cent on the previous first half record of $3.6 million posted in last financial year – with national agency revenues growing significantly, and programmatic and direct revenues growing by 112 per cent and 37 per cent respectively, year on year.
• Revenue growth primarily from increased digital advertising sales, which was up $1.5m, or 51 per cent, year on year.
• Cash EBITDA for half was $1 million – up 839 per cent year on year.
• Statutory loss before tax for first half reduced to $194,608 – a significant reduction to previous corresponding period of a $1.4 million statutory loss.
• Strong performance in contrast to wider media industry, which for the last six months of 2024
experienced flat growth in a challenging market.
• Results reflect growing recognition by brands of the benefits delivered from dynamic, engaging and hyper-relevant content in the four high dwell time environments Motio operates, and cost management initiatives introduced in later part of the half.
Motio Managing Director Adam Cadwallader told us “Off the back of a very strong first quarter to the financial year, we saw sound advertiser demand for our unique platform continue into the second quarter despite it being a challenging period for the industry with the overall market being flat. Key to this significantly improved top line and us bucking the industry trend is the uniqueness of the Motio platform, that brings together the best elements of Out of Home, Digital and Video, underpinned by a tech stack to enhance audiences’ exposure to content and powerful data to help advertisers drive greater returns on their advertising investment. Our four channels – each tailored to the specific location we operate – have proven to be engaging and hyper-relevant to the audiences who are receptive to content in these high dwell time environments.”
The record results – which is the fifth consecutive first half of growth – reflect the company’s singular focus on continuing to develop the media platform and its four channels – MotioCafe, MotioHealth, MotioPlay and MotioVenue – and the introduction of cost management initiatives in the later part of the half.
Mr Cadwallader said the company’s financial position remained strong with positive cash flow strengthening its cash position.
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