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#OOH @OMA_Australia 2024 Full Year Results

The Australian Out of Home industry this week announced full year net media revenue results including the category breakdowns for 2024.
The industry saw a total increase of 8.07 per cent on net media revenue in 2024.
As previously reported, net media revenue for 2024 increased to $1,301.8 million, up from $1,193.7 million* for 2023, across the following categories:

Category figures 2024^:

Roadside Billboards (over and under 25 square metres) $540.7 million

Roadside Other (street furniture, bus/tram externals, small format) $291.8 million

Transport (including airports) $172.9 million

^Retail, Lifestyle and Other $296.4 million

Category figures 2023:

Roadside Billboards (over and under 25 square metres) $516.3 million

Roadside Other (street furniture, bus/tram externals, small format) $271.3 million

Transport (including airports) $141.2 million

^Retail, Lifestyle and Other $275.7 million

Digital Out of Home (DOOH) revenue accounts for 75.2 per cent of total net media revenue year-to-date, an increase over the recorded 73.4 per cent* for the same period last year.

*Previously released revenue figures have been adjusted to reflect changes in the OMA membership.
^ Reported in this category are shopping centre panels, as well as all place-based digital signs including office media
– covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical
centres.
^^ Figures may not add to total due to rounding.