Adrian J Cotterill, Editor-in-Chief
Displayce, a pioneer in technological solutions for buying advertising space specialised in DOOH, has this week unveiled a new brand identity.
With their ambition to become the leading global technology suite for Out-of-Home they support advertisers, agencies, and media owners in addressing their visibility and attention challenges.
We are told that this new identity reflects their commitment to innovation, a brand-centric approach, and premium customer support on a global scale. With a physical presence in nine cities worldwide; Bordeaux, Paris, London, Madrid, Milan, Brussels, Berlin, São Paulo, and Dubai, Displayce provides brands and media owners with next-generation advertising solutions that combine artificial intelligence, advanced targeting, and access to a premium inventory of digital street furniture.
Laure Malergue, CEO & co-founder told us “This new design is much more than just a visual redesign. It reflects the evolution and future aspirations of Displayce. As we celebrate our 10th anniversary and nearly three years after our strategic alliance with JCDecaux, we are proud of our achievements and international expansion. This new identity lays the foundation for an even more promising future, while reflecting the expectations of a constantly evolving market.”
At the heart of this change is a new logo featuring a “D” made up of geometric shapes that refer to digital screens. A key element of this redesign and the logo is the “Sparkle”, which symbolizes the nature of DOOH by instantly capturing attention and leaving a lasting impression. It represents exploration, technological innovation, and openness to new perspectives.
The color palette combines purple to represent ambition, inclusivity, and creativity, dark blue to inspire trust, and citrus green to embody dynamism and renewal.
There’s also a new tagline “Spark Attention with Out-of-Home” which emphasises Displayce’s mission: to create high-impact, memorable, and engaging advertising experiences that capture the attention of real-world audiences.
Their website has been fully redesigned to offer intuitive and smooth navigation and highlights the advertising solutions they offer and reflecting their brand’s renewed identity.
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