Adrian J Cotterill, Editor-in-Chief
DoohClick is strengthening its footprint in South Africa with the onboarding of Innovocean, the exclusive media partner for Cape Town’s iconic V&A Waterfront.
This partnership further cements DoohClick’s growth in the South African market, where the platform is already trusted by major OOH operators including Tractor Outdoor, Kena Outdoor, and Epic Outdoor.
Formed as a joint venture between Tractor Outdoor and Reveel, Innovocean was created to deliver premium, data-driven digital and static OOH advertising in high-impact locations. By adopting DoohClick’s advanced CMS and ad management platform, Innovocean will be able to:
- Optimize media management with real-time tracking and automation
- Streamline campaign workflows for greater operational efficiency
- Enhance inventory management & reporting to deliver better outcomes for advertisers
“Onboarding DoohClick as our new CMS system is a game-changer for Innovocean, enabling us to optimize our media management with greater precision and efficiency. This partnership enhances our ability to track inventory, manage campaigns seamlessly, and create a more streamlined workflow, ultimately delivering more impactful solutions to our clients. With DoohClick, we are strengthening our technological capabilities and setting a new standard for innovation in the out-of-home industry.” Kim Labuschagne, Head of Operations, Innovocean.
The partnership with Innovocean underscores DoohClick’s continued expansion in key global markets, with South Africa emerging as a fast-growing hub for digital OOH innovation.
“We are thrilled to welcome Innovocean to the DoohClick family,” said DoohClick Co-Founder and COO Mark Bracey. “Our technology is designed to empower OOH media owners with the tools they need to operate more efficiently and unlock new revenue opportunities. With Innovocean, we are furthering our commitment to the South African market and working alongside industry leaders to shape the future of digital OOH.”
Innovocean is a leading Out-of-Home media company in South Africa, formed by Tractor Outdoor and Reveel to redefine DOOH advertising with cutting-edge technology and premium advertising locations, including Cape Town’s V&A Waterfront.
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