Adrian J Cotterill, Editor-in-Chief
UK’s fastest-growing roadside media operator 75Media has secured a seven-figure investment to help further cement its position as a tech-driven leader in the out-of-home market, in the UK and internationally.
The funding has come from NPIF II – Mercia Equity Finance, which is managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II).
We are told that the investment will accelerate 75Media’s technological developments, particularly its proprietary AI platform, BOB (Billboard Optioning & Booking system) which has been designed to democratise outdoor advertising, empowering brands of all sizes to plan and build impactful roadside advertising campaigns. The funding will also support the company’s international growth, building on its recent wins in the US, Scandinavia and the Middle East.
Paul Inman, CEO & Founder of 75Media, told us “This investment is a defining moment for 75Media. Mercia’s support isn’t just about capital. It’s a vote of confidence in our vision to build a tech-enabled outdoor advertising business, which still has people at its heart – both in terms of our team, and the real audiences we need to deliver for our clients. As an industry we need to be pushing innovation and reaching more people, and that’s what we’re here to do, to shake things up. This partnership allows us to move forward with even greater ambition, pioneering new technologies that will set new standards in the OOH space.”
Despite only launching in 2020 with two employees and 140 classic billboard sites, 75Media has demonstrated impressive growth over the last five years and is now the number two market leader for large format roadside billboard sites in the country, and number six in the outdoor advertising market overall. The company acquired London-based iQ OOH in January 2024 and, following further acquisitions, now has over 1,200 classic and digital billboard sites across the UK.
Chris Borrett, Investment Director at Mercia Ventures, said “75Media is one of the fastest-growing businesses in the UK having built a platform that combines capital efficient asset growth with digitally enabled sales channels. Paul and the team at 75Media are ambitious, passionate, tenacious and highly experienced in the sector. They have the right creativity and drive to disrupt this industry and Mercia Ventures are excited to partner with them on this journey.”
75Media has also unveiled changes to its senior leadership team. Paul Inman, previously 75Media’s Managing Director, will transition to CEO & Founder. Joel Turner, who joined the company in 2023 as Commercial Director, will now assume the position of Managing Director and Joe Lawson, who has been Sales Director since the company’s launch, will move into the role of Commercial Director.
Fundraising support was provided by 75Media’s corporate advisers, Jonny Sharp and Mick Morris at Cerelo Advisory. Legal advice for 75Media was provided by Andy Francey and Farrell Tang at Freeths, and by Daniel Hayhurst at Brabners for Mercia Ventures.
The £660m Northern Powerhouse Investment Fund II (NPIFII) covers the entire North of England and provides loans from £25k to £2m and equity investment up to £5m to help a range of small and medium sized businesses to start up, scale up or stay ahead.
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