Bütema Acquires Wedeko

Andrew Neale

German digital signage retail specialist Bütema has acquired the assets of Wedeko. Wedeko was originally founded as a PoS printing service provider for the bakery industry and at one point generated an annual turnover of three million Euros serving mainly bakeries, QSR stores and municipalities. Hard to believe perhaps but more than 500 customers use digital signage solutions from Wedeko in Germany.

Bütema COO Lutz Hollmann-Raabe wwas quoted as saying “Wedeko provides many innovative industry solutions that complement the Bütema retail portfolio. In the last few weeks we completed the preparations for the integration. With closing on March 1, the Wedeko business will be fully integrated into our management systems and also operationally. We can learn a lot from each other and will immediately benefit from economies of scale. With our own service technicians nationwide, the combined more than 15,000 digital signage touchpoints can now be serviced more efficiently.”

Bütema will keep the Wedeko brand for digital signage totems and shop window solutions.


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