Rumour is that Blis, the audience-first platform that doesn’t rely on personal dat [1]a, might shortly be acquired by T-Mobile (NASDAQ: TMUS). T-Mobile of course entered into a definitive agreement to acquire Vistar Media early this year [2].
Blis has reportedly been actively exploring its exit options, including with PE firms and potential strategic acquirers for some time now but industry consensus seems to say that T-Mobile is now the most likely fit.
An announcement this week during #MWC25, the telecoms sector’s global trade body, as the GSMA hosts its largest conference, Mobile World Congress, in Barcelona may make sense.
One source familiar with development told Digiday [3] that any such deal would value Blis at around USD 200 million.