Adrian J Cotterill, Editor-in-Chief
Place Exchange, a leading independent out-of-home supply-side platform, continues its global expansion with significant growth across Europe, Latin America, Asia, the Middle East, and Africa.
Already leading the marketplace with its extensive pool of premium digital OOH (DOOH) inventory in North America, Place Exchange has added twelve billion monthly impressions and over a hundred thousand screens internationally over the past twelve months, opening up dozens of new markets and media owners to its buy-side partners.
This expansion provides programmatic buyers with access to the majority of DOOH screens in many of Europe’s largest markets—including the UK, Italy, Spain, Portugal, the Netherlands, and Belgium—as well as markets in the Middle East such as the UAE, and markets in Africa such as South Africa, Nigeria, and more. Place Exchange’s unparalleled Latin American footprint now spans all major markets including Mexico, Brazil, Colombia, Chile, Argentina, and many others. Place Exchange now also features inventory across numerous Asian markets, including India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
“We’re excited to connect regional partners who are opening their inventory to the programmatic ecosystem to capture the growing demand from local, national, and global advertisers looking to enhance their omnichannel strategies,” said Dave Etherington, Chief Commercial Officer at Place Exchange. “International advertising spend on our platform has grown by over 300% year-over-year, and we anticipate even stronger momentum ahead.”
Place Exchange provides buyers with a consistent and seamless experience across all global inventory through their DSP of choice, unlocking the full spectrum of programmatic benefits across all transaction types – Open Auction, Private Marketplace (PMP), and Programmatic Guaranteed (PG) – as well as flexible targeting and measurement options, dynamic creative capabilities, and more.
“As Talon’s DSP, Atlas, is directly integrated with the Place Exchange SSP, our buyers can immediately access an expanded global footprint to easily execute seamless, data-driven campaigns that connect brands with audiences worldwide, all through a single platform,” said Danielle Austin, Managing Director at Evolve OOH & Talon International. “From hyper-local regional campaigns focused on driving performance to large-scale global branding initiatives, this expansion gives our advertisers the scale and flexibility needed to deliver on all our international strategies with precision and impact.”
Place Exchange is committed to driving innovation and expanding programmatic OOH opportunities on a global scale, empowering brands to reach audiences in physical environments wherever they are in the world.
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