Adrian J Cotterill, Editor-in-Chief
Shinka provides advertisers with direct access to high-net-worth individuals staying in luxury hotels across nine cities in the US and UK, including premier properties such as Fairmont, Hilton, and Waldorf Astoria.
Now, in partnership with Place Exchange, advertisers can seamlessly purchase Shinka’s premium in-room screens programmatically through various buying options, including open auction and private marketplace deals, directly within integrated omnichannel and OOH DSPs.
“This partnership opens the doors for programmatic buyers to tap into our exclusive hotel network, and it gives us the opportunity to be integrated into more omnichannel strategies,” said Kieran Greene, CEO of Shinka. “With travel booming, our inventory offers a unique opportunity for advertisers looking to elevate their brand presence across premium environments and engage affluent audiences with unmatched precision and impact.”
By leveraging advertising opportunities within luxury hotels, advertisers can make meaningful connections with consumers in a context conducive to positive brand associations. “We’re excited to bring this highly sought-after inventory to buyers for the first time,” said Ari Buchalter, CEO of Place Exchange. “By bringing the benefits of programmatic activation to luxury hospitality experiences, this partnership unlocks new ways for advertisers to reach travelers in premium settings.”
Shinka also utilizes Place Exchange’s PerView measurement solution, designed specifically for OOH media, to deliver dynamic, up-to-date reach, frequency, and impression measurement, across all OOH venues and formats. “PerView empowers us to understand the impact our screens deliver, whether sold programmatically or through direct channels,” added Greene. “We have also been incredibly pleased and impressed by PerView’s rapid turnaround time and high levels of customer service, which is critical when looking to measure unique environments like ours.”
Shinka is a leading independent header bidding solution for programmatic advertising in the CTV and DOOH space. It enables media owners to optimize their ad revenue by streamlining the auction process. With a strong commitment to transparency, Shinka provides real-time data and complete visibility into individual opportunities through its mediation platform.
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