Pikasso Italia, the OOH and DOOH outdoor advertising concessionaire, has announced the digitization of the third location of the “Milano Collection” (a predominantly DOOH portfolio launched two years ago [1]) with a brand-new 4x9m LED located on Viale Pasubio 1, overlooking Piazza XXV Aprile.
Piazza XXV Aprile is a key area in the city center, at the heart of Milan’s vibrant nightlife scene, known for its trendy aperitivo spots, bistros, and stylish restaurants.
The LED screen is positioned on Viale Pasubio 1, directly across from Eataly, on the right-hand corner facing Signorvino. It is visible to both vehicular traffic and the large number of pedestrians coming from Corso Como towards Corso Garibaldi.
Antonio Vincenti, CEO di Pikasso, told us “For the launch of this exceptional DOOH location, we wanted to feature the blog that best represents the Milan we all love, paying tribute, through the first campaign, to Nati per Vivere a Milano. I would like to thank Paul Pablo for accepting our invitation and for welcoming the new Piazza XXV Aprile screen with his signature “Ciao Milano!”, greeting all passersby.”
The digital screen is equipped with many unique features and innovations, which characterise the entire Milano Collection:
- 100% green A2A electricity produced by plants powered by renewable sources;
- A carbon footprint report will be provided for each campaign delivered to allow brands to know the carbon emission of their DOOH campaigns as part of their overall carbon footprint calculations;
- Audience measurement powered by Audioutdoor’s analytics tool
- Complementary audience measurement thanks to a camera connected to the Admobilize software that captures all data in real time, delivered in a comprehensive report at the end of each campaign.
- An auto-control camera, turned toward the screen, to enable our OnAir Broadcast team to visually monitor the proper delivery of content and the operating status of the screen, as a complement to the control via the integrated software, to guarantee quality and maximum reliability;
- A flexible sales system that leverages all the potential of DOOH: in addition to the standard two-week duration, clients can book a campaign for 7 days, a weekend, just one day, or specific time slots;
- Booking method in both direct and programmatic pDOOH, via the Pladway, Hivestack and Broadsign Reach SSPs, which allows campaigns to be activated according to triggers such as weather, air quality, live feeds, specific target audience, etc.
The duration of the spot is 10 seconds, with a maximum of six spots per loop, equivalent to 840 plays per day.