Wilkins Media, one of the most established independent out-of-home buying specialist firms in the world with 60 years of experience, has announced its expansion into the UK with the appointment of Donald Fenton, Gareth Prest, and Keith Lammie as Directors of Client Partnerships as well as Shalima Koroma as a Supervisor of Account Service and Eeva Makisalo as Supervisor of Programmatic.
With this expansion into the UK, Wilkins Media strengthens its global expertise and commitment to delivering outstanding client partnerships and innovative solutions to clients around the world.
- Keith Lammie joins Wilkins media with over 25 years in the outdoor industry in the UK including 17 years as Regional Director at Primesight, before the Global acquisition where he was Regional Managing Director. Most recently he was leading the UK ad agency One Day. His experience spans both as client and buyer and he will play a key role in establishing Wilkins in the UK market.
- Gareth Prest joins the Wilkins team with 20 years of experience in the industry. Prior to joining Wilkins, Gareth Prest was Trading Director at Evolve OOH. He has also held roles at JCDecaux, Lucid Outdoor, Bay Media Limited, and Posterscope.
- Donald Fenton joins the UK team with a vast background in media sales and partnerships. He was most recently at Uber Advertising.
- Shalima Koroma joins the Wilkins Media Account Service team in the UK. Prior to joining Wilkins, Shalima accumulated her OOH experience from various roles at Active International, Publicis Media, and Miroma Group which allowed her to gain end-to-end experience in planning and buying OOH.
- Eeva Makisalo joins the Wilkins Media Programmatic team in the UK. She has been working in programmatic advertising for a decade, developing deep experience and knowledge in display, mobile and digital-out-of-home, most recently at Vistar Media.
Wilkins Media are a company of out-of-home experts and invigorators that work with top agencies and brands to plan and execute cutting edge out-of-home and experiential marketing campaigns throughout the world.