Adrian J Cotterill, Editor-in-Chief
Zac Pinkham has joined Samba TV as Senior Vice President of International where he will oversee Samba TV’s EMEA and APAC business to drive growth and expand market share in key international regions.
His appointment comes on the heels of Samba TV’s strategic acquisition of Semasio and expansion to 50+ markets including strong representation across Europe, MENA, APAC, and the Americas.
Zac previously served as Semasio general manager and brings extensive experience in digital advertising and media, having led international expansion strategies for major technology and advertising firms.
“Zac’s leadership and deep industry expertise make him the ideal person to drive our international strategy forward,” said Samba TV Co-founder and CEO Ashwin Navin. “As Samba TV accelerates its global expansion and deepens its AI-powered targeting capabilities, Zac’s experience will be instrumental in reinforcing our commitment to equipping advertisers and media companies with the most comprehensive, privacy-first measurement solutions available.”
Zac will focus on expanding Samba TV’s footprint and deepening partnerships across key global markets. His leadership will play a pivotal role in integrating Semasio’s capabilities into Samba TV’s broader AI-powered suite of solutions, further enhancing advertisers’ ability to leverage privacy-safe approaches to reach audiences with contextual relevance across digital, mobile, and CTV platforms.
Samba TV continues to lead the industry with AI-powered media analytics solutions that enable advertisers, publishers, and agencies to optimize campaign performance and measure audience engagement across platforms.
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