Adrian J Cotterill, Editor-in-Chief
L&G has appointed Limited Space as the media partner for an ambitious digital expansion within its retail and leisure portfolio.
The partnership will see Limited Space exclusively manage a large-scale rollout of digital media assets across 50 UK schemes in the L&G portfolio and includes 107 new D6 DOOH screens installed across the network as well as two premium large format landscape screens.
Denz Ibrahim, Head of Futuring & Place at L&G, said: “At L&G, our priority is ensuring our assets are future-fit, relevant, and responsive. Digital integration is pivotal in transforming the consumer experience, and this partnership marks a significant stride in our mission to create dynamic, customer-centric spaces. It will enhance value across multiple dimensions by diversifying experiences and revenue streams for our three key stakeholders: occupiers, consumers, and investors. Limited Space has a proven track record of delivering effective media solutions that resonate with audiences. Their expertise in introducing new and exciting advertisers into the market perfectly aligns with our ambitions to continually promote our destinations as relevant and desirable spaces where consumers and brands can connect in meaningful and positive ways.”
The initial phase of the rollout, set to be live and operational from Q1 2025, will focus on three of L&G’s flagship shopping centres including Beacon Centre, Dolphin Centre, and Jackson Square, with a remaining network of retail and leisure parks scheduled to follow. Once complete, the 30 schemes will form one of the largest and most advanced digital networks within the UK’s retail and leisure sectors.
The rollout is a significant step in L&G’s strategy to modernise and elevate customer experiences across its portfolio.
Matt Gordon, Co-Founder & Director at Limited Space, told us “For over 20 years, Limited Space has been solely dedicated to the retail destination space, pioneering innovative media solutions that enhance both the customer experience and brand engagement. This latest expansion with L&G is an important step in further diversifying our portfolio as we continue progressing our strategic growth plans through 2025 and beyond, looking to shape the future of destination media and solidify our position as market leaders in the space.”
Limited Space’s investment will expand the business’ digital portfolio into outdoor retail and leisure parks for the first time as part of its core growth strategy. This move is supported by a recent multi-million-pound investment from DVC Capital, designed to accelerate the growth of Limited Space’s portfolio and drive further innovation and market leadership in the Out-Of-Home (OOH) advertising sector.
Established in 1836, L&G is one of the UK’s leading financial services groups and a major global investor, with £1.1 trillion in total assets under management (as at FY24) of which c. 44% (c. £0.5 trillion) is international.
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