Adrian J Cotterill, Editor-in-Chief
Mesmerize, an MJH Life Sciences brand, and a leader in patient education at the point of care, has announced a new partnership with Kinney Drugs. With 100 retail pharmacy locations, Kinney Drugs operates full-service pharmacies in New York and Vermont. As part of Kinney Drug’s retail media strategy, the partnership includes the installation of Mesmerize’s digital screens and enhanced in store radio in all Kinney Drugs locations.
“Kinney Drugs has been a trusted healthcare partner and market leader for more than a century in the communities that we serve, providing valuable health resources in our pharmacies,” said John Marraffa, Jr., President. “Installing Mesmerize digital displays in our pharmacy locations will enable us to communicate more effectively with our pharmacy customers and provide a valuable messaging platform to share service and pharmacy messaging to help create better health outcomes for our valued customers.”
Mesmerize’s displays are being prominently placed in the waiting and pick-up/drop-off areas of each Kinney Drugs locations, presenting a valuable opportunity for patient education and sponsor messaging. Displays will feature best-in-class editorial and educational content including information on health and wellness, symptoms, adherence, disease states, treatment options, and more. Kinney Drugs will be partnering with Mesmerize and their full-service digital signage studio to create custom messaging educating customers about products and services at the pharmacy.
Ian Stone, Senior Vice President at Mesmerize said “Our partnership with Kinney Drugs marks an exciting step forward in transforming the way pharmacy customers engage with important health information and demonstrates both companies’ commitment to enhancing the patient experience and promoting better health outcomes.”
Founded in 1908, Kinney Drugs is an employee-owned, pharmacy chain store, operating 100 pharmacies in New York and Vermont, and is a division of KPH Healthcare Services, Inc., a national provider of pharmaceutical and healthcare services.
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