MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, is launching the programmatic purchase of the premium digital inventory in Japan.
Malik Roumane, President of MCDecaux said, “We are pleased to announce our entry in the programmatic DOOH market in Japan, which has rapidly expanded and is a major growth factor of the OOH industry in Japan. We start with KIX/ITAMI, which are two top airports in the west area of Japan. With the two airports, advertisers can reach the highest number of inbound travellers from Asian countries as well as domestic travellers both for business and leisure. Tailor-made communication with data makes it possible to broadcast the right message at the right time, and contribute to the best return on advertising investment. With Street Furniture to join in the programmatic inventory, advertisers will see opportunities to leverage the nationwide pDOOH network in Japan soon.”
The inventory starts with 55 digital screens all available in top two airports in Kansai region, Kansai International Airport (KIX) and Osaka International Airport (ITAMI) which are now available for programmatic purchase via VIOOH.
This, we are told, is a unique opportunity for advertisers to reach their audiences in spring 2025, the year of Osaka Expo 2025. Digital screens in 10 cities of Street Furniture will join in the inventory in Q2 this year.
Jean-Christophe Conti, Chief Executive Officer at VIOOH told us “At VIOOH, we are committed to growing our programmatic DOOH offering globally. Already available in 26 markets, we’re pleased today to launch in our twenty-seventh market, Japan. Initially available at airport locations, we plan to expand our DOOH footprint in Japan later this year. Programmatic DOOH now offers advertisers, both those buyers within Japan and overseas, to connect with a multitude of new potential customers. The flexibility, efficiency and omni-channel campaign opportunities are infinite.”
Premium DOOH inventory of KIX and ITAMI will be available through VIOOH and joins the programmatic DOOH airport offering available on 7,500 screens in 26 JCDecaux international airports, including 15 of the busiest ones: in the US in Dallas-Fort Worth, Los Angeles and Miami, in Europe in London Heathrow, Paris-Charles-de-Gaulle, Frankfurt, Lisbon, Paris-Orly, Milan-Malpensa, Brussels and Milan-Linate, as well as in Asia-Pacific in Hong Kong, Singapore, Sydney and Macau1.
In recent years, MCDecaux has intensively developed its digital out-of-home offer nationwide in two environments, airports and Street Furniture. The programmatic offer is now available at airports, and will shortly be also in Japan’s top cities with 180 digital screens of bus shelters and City Information Panels, which are Tokyo, Osaka, Nagoya, Sapporo, Sendai, Yokohama, Kawasaki, Hiroshima, Fukuoka and Kobe.
1 Airports ranked according to average passenger traffic in each geographic area, from busiest to least busy.