Midwich Ignite has announced an investment in IDUN audio, a Danish company pioneering cutting-edge advancements in spatial audio technology.
Based in Copenhagen, IDUN audio’s dynamic spatial audio software enables natural three-dimensional sound in headphones, improving speech intelligibility, reducing listener fatigue, and optimising performance across many listening situations. Whether listening to music, watching movies, or taking calls, IDUN’s technology ensures that users receive a spacious, more natural sound. This innovation is particularly valuable in professional AV settings, where sound quality is critical to effective communication and engagement.
Will Fenby, Investment Manager at Midwich Ignite, said “We are delighted to be investing in IDUN audio, whose patented technology represents the next major revolution in audio. With IDUN’s decades of research-led spatial audio development, and Midwich’s global leadership position in professional audio, we believe this partnership is perfectly positioned to drive innovation and adoption of this unique technology. We look forward to working with the IDUN audio team on the next stage of their growth”.
With universal compatibility, headphones with IDUN’s software work effortlessly across all playback devices including iPhone, Android, PC, Mac, TVs, and gaming consoles. Through IDUN’s relationship with renowned industry-standard audio chipsets, manufacturers can now easily integrate IDUN’s spatial audio software into their hardware.
Pauli Minnaar, CEO of IDUN audio was quoted as saying “Partnering with Midwich Ignite marks an exciting milestone for IDUN audio. Their deep expertise in professional AV, combined with their extensive industry network, makes them the ideal partner to help scale our technology and bring it to a global audience. We are excited about what the future holds and look forward to working together to redefine the audio experience.”
Midwich Group plc launched Midwich Ignite, the Group’s new corporate venture capital arm, which they said will invest in, and support, entrepreneurs to propel innovation within the industry at #ISE2024 in early 2024.