Midwich has announced the promotion of Christopher Neto to Head of Emerging Markets in its U.S. organization. This strategic move reinforces Midwich’s ongoing commitment to staying at the forefront of industry trends while solidifying its position as a trusted partner for integrators, resellers, and end users.
Bill Reimer, VP of Sales, Midwich told us “As an industry, we are experiencing rapid change, and it’s essential that Midwich remains at the center of those conversations. Chris’s deep understanding of industry dynamics, coupled with his passion for innovation and community-building, makes him the ideal person to lead our emerging markets strategy. His appointment positions Midwich to not only anticipate trends but to actively shape the future of the AV industry.”
With over 27 years of experience in the audiovisual industry, Chris is a well-respected figure known for his technical expertise, industry insight, and ability to foster strong community engagement. Widely recognized for his innovative use of social media and content-driven approach, Chris has played a pivotal role in shaping discussions and driving thought leadership in the AV space.
This announcement is part of Midwich’s broader strategy to expand its market leadership and provide enhanced value to its partners. Recently, Midwich has taken significant steps in this direction, including:
- Unifying Starin, The Farm AV, and Toolfarm under the Midwich brand in the U.S., creating a seamless experience for customers.
- Expanding into the broadcast market, strengthening its presence in this high-growth sector.
- Launching Plus Professional Services, a comprehensive suite of services to support channel partners with design, deployment, and long-term system performance.
We are told that Chris’s appointment aligns with Midwich’s continued efforts to innovate, educate, and provide industry-leading solutions. His role will focus on identifying new opportunities, enhancing industry partnerships, and ensuring Midwich remains ahead of market trends.
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