QSIC, a global intelligent in-store audio platform that closed a USD 25 million Series B funding round led by Hedosophia earlier this year seemed to generate buzz at Shoptalk 2025 last week in Vegas with the debut of Shoptalk Radio.
The AI-powered platform for retail media showcased the future of in-store audio to conference attendees, curating music and genAI-created audio ads throughout conference sessions. In addition to Shoptalk Radio, QSIC previewed its new AI-powered solution.
“Shoptalk was the perfect stage to demonstrate how far in-store audio has come and where it’s going,” said Matt Elsley, co-founder and CEO of QSIC. “We’re proving that audio can drive real value at scale and create more meaningful interactions with shoppers that boost sales and enhance the overall in-store experience. And this is just the beginning.”
Shoptalk Radio is the latest in the company’s innovations that showcase audio works at scale to power large physical spaces. Attendees we are told were impressed by the engaging and breakthrough audio messaging heard throughout the sessions. In November, QSIC announced a partnership with 7-Eleven to power Gulp Radio, one of North America’s Largest Commercial Radio Networks. At Shoptalk, QSIC CEO Matt Elsley joined 7-Eleven VP of Marketing Mario Mijares on stage to discuss how concise, targeted audio ads drive conversion, deliver scale and engage shoppers, with an emphasis on Gen Z, in-store.
QSIC also showcased real-time audio ad creation and gave a sneak peek of its upcoming groundbreaking AI ad tool, still in beta, at its booth in The New Market, situated between Meta and Amazon Ads.
While in-store media has historically focused on point-of-sale signage and screens, QSIC enables retailers to harness the power of audio to connect with shoppers in a more authentic and immersive way. QSIC delivers AI-powered audio ads at scale paired with curated playlists designed to match a retailer’s brand identity and enhance the shopper experience.
QSIC’s client base includes global retailers in industries ranging from fuel and convenience, grocery, liquor, hospitality, fashion and specialty retail.
Follow DailyDOOH