Headlining this year’s OAAA OOH Media Conference [1] is actor, writer, and producer Charlie Day, (probably) best known for It’s Always Sunny in Philadelphia.
[2]Set in Boston’s vibrant Seaport District from May 5–7, 2025, the conference provides the perfect backdrop to experience one of the city’s most innovative and inspiring neighborhoods while bringing together leaders from across the marketing and media spectrum.
Other key highlights for the event include: –
- Kraft Heinz CMO Todd Kaplan on creativity, culture, and brand growth
- A CMO roundtable featuring Bose, New Balance, and CBRE
- Cracker Barrel CMO Sarah Moore on balancing tradition with innovation
- Brian Wieser on key trends shaping the advertising economy
- Brand leaders from HubSpot, Lesser Evil, and Lalo on how innovative brands are adapting to a rapidly changing media and platform ecosystem, shifting consumer behaviors, and economic complexity
This year’s conference, themed ‘The Power of Presence‘ will highlight how OOH is driving brand impact, consumer engagement, and measurable ROI across integrated multi-channel campaigns.
The speaker lineup [2] includes-
- Benji Baer, Chief Marketing Officer, CBRE
- Chris Davis, Brand President & Chief Marketing Officer, New Balance
- Sue Frogley, Global CEO, Talon
- Seth Matlins, Marketer, Curator, and Podcast Host
- Sarah Moore, Chief Marketing Officer, Cracker Barrel
- Laurel Rossi, Chief Growth Officer, Infillion
- Brian Wieser, CEO & Principal, Madison and Wall
- Todd Kaplan, Chief Marketing Officer, Kraft Heinz North America
- Jeanniey Walden, Chief Marketing Officer, Rite Aid
- Caitlin Mack, VP of Marketing, LesserEvil
- Jason Dorsey, Generational researcher and best-selling author
- Terry Kawaja, Founder and CEO, LUMA Partners
- Jim Mollica, Chief Marketing Officer, Bose
- Jonathon McKenzie, Head of Brand Paid Media, HubSpot
- Megan Smith, Growth Marketing Manager, Tecovas
- Michael Wieder, Co-Founder, President & CMO, Lalo
- Olivia Santarelli, Head of Marketing, Gemini