LG Electronics (LG) is providing state-of-the-art display solutions to Fenway Park, the home of the Boston Red Sox and the oldest ballpark in Major League Baseball (MLB).
In late March, LG installed a massive main LED videoboard in centerfield at Fenway Park, measuring 30.5 meters wide by 11.5 meters high and covering an area of 350.75 square meters. LG also delivered a comprehensive display solution comprising 11 digital signage installations.
These screens span a combined area of approximately 842 square meters, including a notable 171 square-meter ribbon board display measuring 21.6 meters wide by 7.9 meters high.
“We are thrilled to be able to strengthen our partnerships with prestigious global sports franchises,” said Park Hyoung-sei, president of the LG MS Company. “We will continue to enhance the value of customer spaces and strive to provide differentiated media entertainment experiences.”
With a focus on redefining the fan experience, LG has established a strategic partnership with ANC, the agency managing stadium operations and advertising on behalf of Fenway Sports Group, the owner of the Boston Red Sox. Together, they aim to deliver immersive entertainment to sports fans across various regions in the United States, including Boston.
“This collaboration will elevate the in-venue experience for our fans with cutting-edge technology while also expanding LG’s presence through dynamic activations that will engage Red Sox Nation all season long,” said Troup Parkinson, Chief Marketing & Partnerships Officer for the Boston Red Sox.
Starting April 4 (local time), fans had the opportunity to experience the action of the game in vivid detail, delivered by LG’s LED signage displays during the home opener – the first Fenway Park matchup of the 2025 MLB season between the Boston Red Sox and the St. Louis Cardinals.