Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding its annual GlobalDOOH session in Miami during the Possible Event. It takes place on Monday April 28 at 16:30, at the Fontainebleau Hotel .
Barry Frey, President & CEO of DPAA told us “DPAA’s GlobalDOOH is always a great session as we explore how major brands are using DOOH and discuss the innovations in the business. Having this session on the first day of Possible ensures brands focus on our industry and is part of DPAA’s Curated Experiences which include CES, and Cannes Lions.”
Speakers at this year’s event include:
- Kate Clough, Global Media Director, Lenovo
- Jessica Williams, Head of Brand Marketing & Partnerships, Shopify
- Adam Powell, Global Solutions Architect, Adsquare
- Chris Gurciullo, General Manager, Adsquare
Additional media agency speaker to be announced
This session is open to all DPAA members whether or not they are attending Possible. For registration link please contact Zach.Sherman@dpaaglobal.com.
Topics at the session will include Retail/In-Store Media, Location Intelligence, Programmatic, and the growing role of digital out of home in today’s omnichannel mix.
The session is sponsored by Adsquare.
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