Adrian J Cotterill, Editor-in-Chief
RockBox has announced the renewal of its partnership with Academy Music Group (AMG), significantly enhancing its music venue advertising network across the United Kingdom.
The collaboration introduces 120 large digital screens in iconic venues nationwide, including O2 Academy Brixton, O2 Apollo Manchester, and O2 Academy Glasgow.
Bradley Carr, Managing Director of RockBox, told us “We are thrilled to ‘get the band back together’ and be working with AMG again. The scale of this network presents an incredible and unique opportunity to reach music audiences. Music is at the heart of what we do, and we started out over 30 years ago postering these very venues.”
RockBox now boasts a total of 220 screens across 80 of the UK’s most influential music venues. This growth offers brands an opportunity to engage with music enthusiasts at every level, from grassroots venues to legendary locations.
Katie Mack, Head of Partnerships at AMG said “Our history with RockBox goes back many years, and we’re delighted to welcome them back to our venues. With their roots in music, they’re the perfect companion for connecting with the thousands of fans who walk through our doors each week, and we’re excited to work together again.”
The partnership not only benefits advertisers but also supports grassroots music venues through a revenue-sharing model, fostering a stronger connection between brands and the UK’s vibrant live music scene.
The expanded network is already accepting bookings, offering brands a timely opportunity to reach audiences during a packed summer of shows.
Academy Music Group (AMG) is the UK’s leading owner and operator of nationwide live music and club venues, including iconic sites such as O2 Academy Brixton and O2 Shepherd’s Bush Empire. AMG hosts hundreds of events annually, showcasing a diverse range of artists and genres.
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