COMMB (The Canadian Out-of-Home Marketing and Measurement Bureau) members now have exclusive access to powerful AI-driven sales intelligence tools through a new partnership with Adease Media Intelligence, a leader in advertising data and analytics.
This collaboration provides COMMB members with Adease’s Prospecting Tool and Spotlite mobile app – a dynamic combination for uncovering high-value leads, analyzing competitor campaigns, and optimizing outreach strategies. With over 20 years of experience, Adease delivers real-time advertising intelligence across media.
Adam Butterworth, Interim President told us “COMMB’s mandate to facilitate the growth of Out-of-Home in the Canadian market aligns with this partnership focused on prospecting and lead generation in the advertising space. The collaboration between both parties delivers enhanced value and empowers COMMB members with commercial insights and new business opportunities.”
The Prospecting tool automatically delivers curated leads to COMMB members with discussion points tailored to each prospect’s business objectives.
Spotlite complements this offering as a mobile ad intelligence powerhouse, delivering fresh prospecting and competitive data every 12 hours. COMMB members can instantly see which brands are advertising, where, and how heavy – providing real-time campaign tracking, competitor insights, and market trend analysis directly on their mobile devices.
Herman Campbell, President and CTO Adease Media Intelligence said “As media strategies become more dynamic and multi-channel, the ability to connect insights across platforms becomes essential. This partnership is about giving OOH professionals a strategic edge—empowering them with the intelligence to lead more informed conversations and clearly demonstrate value to advertisers. We’re proud to support COMMB’s mission by making cross-media insight more accessible, timely, and actionable than ever before.”
For membership inquiries and full access to Adease tools, contact: info@commb.ca.
If you are already in Artificial Intelligence (AI) wishing to learn more about the advertising and out of home (OOH) industries or in the advertising and OOH sector and wish to better understand AI and Machine Learning then you will want to attend our annual AdAI Conference which takes place in Toronto on Tuesday September 30, 2025.
The conference, now in its third year, attracted 250 attendees in 2024. Registration will open in June.
The AdAi: OOH Toronto Conference is produced by the Canadian Out-of-home Marketing and Measurement Bureau (COMMB) in association with the DailyDOOH.
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