The Australian Out of Home industry has today announced a net media revenue increase of 16.13 per cent for Q1 2025, reporting 334.1 million, up from 287.7 million* for the same period in 2024.
OMA CEO Elizabeth McIntyre told us “This result is another clear signal that Out of Home has emerged as a medium that gives brands the high visibility and impact they need. With consumer mobility continuing to rise, ongoing innovation across the sector, and MOVE, we’re in a strong position for sustained growth this year and beyond. Our members have already demonstrated their unified strength in the first quarter of this year, supporting the Fresh Veg, Deliciously Healthy campaign, which has now reached $41 million in advertising value since its inception in 2021, and launching the inaugural Creative Awards to celebrate the very best in Out of Home creative across Australia.”
Digital OOH (DOOH) revenue now accounts for 75.6% of total net media revenue year-to-date, up from 74.2% per cent* this time last year.
In Australia at the moment, the Out of Home industry is preparing for MOVE, an industry-led audience measurement system to provide data richness for campaign planning and reporting. Covering metro and regional audiences, all formats, and incorporating seasonality, MOVE will deliver granular audience measurement for Out of Home advertising.
Join the Australian Outdoor Media Association (OMA) for the launch of MOVE – Australia’s world-leading audience measurement platform, endorsed by the Media Federation Australia (MFA) and Independent Media Agencies Australia (IMAA), which is set to transform Out of Home advertising in “Straya”.
The OMA Conference 2025 takes place Thursday MAY 8, 2025 at the Crown Sydney, 1 Barangaroo Ave, Barangaroo
Registration can be found here.
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