Adrian J Cotterill, Editor-in-Chief
Elevision, one of the UAE’s leading digital-out-of-home media companies, has announced a new partnership with VIOOH.
Niall Sallam, CEO of Elevision, said “This partnership with VIOOH is an exciting step forward in our growth story. We’ve always believed in making DOOH smarter, more dynamic, and more accountable. VIOOH enables us to do that at scale while opening up both our UAE and UK networks to a broader range of buyers who value precision, speed, and data-driven results.”
The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK through a wide range of demand-side platforms (DSPs), including The Trade Desk, The Neuron, and Google’s Display and Video 360.
As a pioneer in curated digital screen networks across premium urban environments in the UAE, Elevision is redefining how brands engage with audiences in real-world spaces. The VIOOH partnership represents a major milestone in Elevision’s journey toward more measurable, intelligent, and dynamic media delivery.
Gavin Wilson, Global Chief Commercial Officer at VIOOH told us “The UAE is one of our fastest growing markets and a focus for expansion this year. This partnership not only strengthens our footprint across the region, but also in the UK too. With its premium network and strategic residential, commercial and lifestyle communities, Elevision’s inventory combined with VIOOH’s real-time trading gives advertisers unique opportunities to target consumers, delivering consistent media value as well as growth internationally and locally.”
The partnership launches across all Elevision networks in the UAE and UK, with early interest already building among advertisers in key verticals such as luxury retail, automotive, finance, and tourism. Elevision anticipates that programmatic bookings will account for 5 to 7 percent of total revenue within the first 12 to 18 months. A strong Q4 is expected as brands increasingly seek real-time engagement opportunities across Elevision’s high-impact locations, including DIFC, Emaar communities, and Bluewaters.
This announcement also supports Elevision’s long-term international ambitions. Following its successful expansion into London in 2024, the company aims to match the size of its UAE footprint in the UK within the next five years.
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