Adrian J Cotterill, Editor-in-Chief
Pearl Media is strengthening its premier Nashville advertising landscape with a long-term exclusive partnership at the highly anticipated Nashville Yards, a 19-acre mixed use development located in the heart of downtown Nashville.
Developed by Southwest Value Partners, Nashville Yards is a dynamic, walkable urban community featuring high-end hospitality offerings, a wide variety of premier retail and an eclectic mix of dining experiences. This mixed-use development includes four Class A+ highly amenitized office towers with major tenants such as Amazon, Pinnacle Financial Partners, Bass, Berry & Sims, and CAA, as well as two luxury residential towers, The Emory and The Everett.
At its core is The Pinnacle, a state of the art indoor live music and event venue developed in partnership with AEG, boasting a 4,500-person capacity and operated by AEG Presents.
Nashville Yards also houses the largest digital media footprint in the city, featuring 17 digital screens—including nine large-format LED displays spanning over 7,700 square feet.
“Nashville’s tremendous momentum is attracting some of the biggest companies in the world and continuing to fill the calendar with world class events. Nashville Yards is a perfect complement with its mix of high-profile tenants and entertainment offerings. Adding Nashville Yards to our portfolio provides us with the highest impact media available in the market and strengthens our ability to connect brands with both locals and the millions of visitors Nashville attracts each year,” said Josh Cohen, CEO of Pearl Media.
Pearl Media first made its mark in Nashville in 2019 and has gained a strategic foothold in downtown Nashville, attracting prominent brands and agencies from across the country. With the addition of Nashville Yards, Pearl’s growing portfolio in the market now includes 43 digital displays, 5 static billboards, and 20 trolley wraps—cementing its position as the leading media partner for brands aiming to make an impact in one of the nation’s fastest-growing cities.
“Pearl Media has shown a unique capability to drive additional prominent national and regional brands to the Nashville market. We are excited to bring their creativity and relationships to Nashville Yards,” said Charles Robert Bone, Managing Director and Partner at Southwest Value Partners.
All media assets are now operational at Nashville Yards. For brands looking to command attention in Music City, Pearl Media delivers unparalleled reach. For immediate opportunities, please contact Anthony Petrillo at apetrillo@pearlmedia.com
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