Gobi Desert Run Benefits NABS
Stéfan Danis, CEO of Mandrake and NEXCareer, Toronto, participated last summer in the Gobi March, a six-day, 250 km foot race – which Time magazine ranks as the second toughest endurance competition in the world – all to benefit the National Advertising Benevolent Society in Canada.
Stéfan Danis with Mike Fenton, NABS president & CEO
Danis, who was the first Canadian to cross the finish line, finishing 14th overall, raised $40,000 to benefit NABS, whose services to benefit members of the advertising industry are supported by volunteer efforts and events. Danis was one of several individuals who made individual efforts to help top up NABS’ funds, which have been well tested during the recent economic situation.
Danis compared his experience in China’s Gobi Desert to looking for a new job during tough economic times: “It’s very lonely, you don’t see much, and it’s easy to stop. The journey isn’t over until we’ve mastered the road to recovery in these tough times. We have to keep going.”
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